What's In The Kit
5 tools. One complete
content system.
Your chair fills from your Instagram — but only if you're posting the right things, consistently. These 5 products give you everything: the ideas, the words, the schedule, the hashtags, and the templates. Nothing left to figure out.
Product 01 of 05
30 Content Ideas
A full month of post ideas built specifically for salons and beauty professionals — covering feed posts, Reels, carousels, and Stories. Never start from a blank screen again.
"The hardest part of posting is deciding what to post. This removes that entirely — 30 ideas mapped to content pillars so you always know exactly what you're creating and why."
All 30 ideas — mapped by format
Feed
Finished look reveal
Feed
Product feature + usage tip
Feed
Stylist spotlight
Feed
Seasonal look inspiration
Feed
Client transformation photo
Feed
What's trending this season
Feed
Booking reminder + availability
Feed
5-star review showcase
Feed
BTS colour mixing
Feed
Colour of the week
Reel
Colour transformation time-lapse
Reel
Day in the salon: morning routine
Reel
Cut & style 30s reveal
Reel
Things my clients always ask
Reel
Product tutorial
Reel
5 signs your hair needs a trim
Reel
Balayage process start-to-finish
Reel
Client reaction at the mirror
Reel
How to style at home
Reel
Before & after side-by-side
Carousel
Choose the right colour for your skin tone
Carousel
Haircare routine from your stylist
Carousel
5 looks that suit your face shape
Carousel
What to expect at your first appointment
Carousel
Our most popular services explained
Story
Poll: blondes vs brunettes
Story
Booking reminder
Story
Guess the before — quiz
Story
Product recommendation sticker
Story
Limited slots announcement
Why this mix works: Beauty is a visual trust business — clients choose you based on what they see before they ever DM. Transformation reveals and Reels build desire. Carousels position you as the expert. Stories keep warm leads engaged until they book. This isn't random — each idea hits a specific stage of the client journey, from discovery to booking.
A full month of content. Nothing left to guess.
Get the Kit →
Product 02 of 05
Caption Formulas
9 proven caption frameworks built for beauty professionals — each with a fill-in-the-blank structure, a worked example, and a CTA that drives bookings. Post a stunning transformation with a flat caption and you've wasted the photo. These formulas fix that.
"Most stylists post gorgeous results with captions that don't convert. A great before/after with the wrong caption gets 20 likes and zero bookings. These formulas give you the hook, the structure, and the ask — already built. You just add the transformation story."
9 formula breakdown
- Transformation hook: "She came in with 3 years of box dye and damage. This is what we did." — the before is the hook, the after is the reward, the booking is the CTA
- Story opener: "My client was nervous. She hadn't changed her hair in seven years. Here's what happened." — vulnerable, relatable, emotionally led
- Education hook: "This is why your colour fades within two weeks — and how to fix it." — authority positioning that earns trust before the sell
- Bold claim: "The way you're washing your hair is ageing it by years." — scroll-stopper that backs up with genuine tips
- Plus: Question, Before/After, Confession, Product Spotlight, List Preview — all with worked examples
- Every formula includes: Hook → Body/Proof → CTA — the complete structure, not just the opening line
- CTA library: book via link in bio, DM to check availability, tag someone who needs this, save this for your next appointment
9 formulas. Every caption written with intent.
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Product 03 of 05
30-Day Posting Plan
A complete day-by-day content calendar that tells you exactly what to post, in what format, and which content pillar to hit — for an entire month. The fully booked salons aren't more talented. They're just more consistent. This calendar makes consistency effortless.
"Posting when you remember isn't a strategy — it's why your chair has gaps. This calendar gives you the structure of a social media manager without the retainer. Open it on the 1st, fill in your week's transformations, and post. The hard thinking is already done."
Weekly rhythm — every week, for 4 weeks
- Mon: Feed Post — Transformation reveal (before/after or polished finished look)
- Tue: Story — Availability reminder or product tip of the week
- Wed: Reel — BTS process or quick styling tutorial
- Thu: Story — Engagement format (poll, quiz, or Q&A)
- Fri: Feed Post — Trending look or seasonal inspiration
- Sat: Reel — Client reaction clip or transformation time-lapse
- Sun: Story — Weekend availability or "slots open next week" CTA
- Monthly targets baked in: 6–8 Reels · 8 feed posts · daily Stories · 2–3 carousels
Your whole month. Planned before it starts.
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Product 04 of 05
Hashtag Strategy
A tiered hashtag system built for NZ beauty professionals — with 3 rotation-ready sets organised by post type. Stop copy-pasting the same 30 hashtags every post. Instagram's algorithm treats that as spam. This strategy keeps every post feeling new to the discovery feed.
"Random hashtags bury your content. Too many hashtags penalty you. No hashtags and nobody outside your followers finds you. This system uses the right mix, at the right volume, rotated to stay fresh — so your transformations surface to people in your city who are actively looking for a stylist."
The 3-tier system
- Tier 1 (500k–2M posts): broad beauty discovery — #hairstylist #salon #haircolour — 2 per post max
- Tier 2 (20k–200k posts): NZ-specific beauty audiences — #nzsalon #hairstylistnz #beautynz — 3–4 per post
- Tier 3 (under 20k posts): local + specialty — #aucklandhairsalon + your suburb and specialty (balayage, keratin, lash, nail, brow) — 2–3 per post
- 3 ready-to-rotate sets — never repeat the same combination back-to-back
- 7–10 hashtags per post: the proven sweet spot for organic reach without penalty
Built for NZ salons. Ready to copy-paste.
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Product 05 of 05
Free with every kit — $12 value
60 Canva Templates
60 professional Canva templates built for salons and beauty professionals — 6 categories, 10 per category. Open Canva, swap in your transformation photos and brand colours, post. No design skills, no Canva Pro, no starting from a blank canvas.
"Your work is already stunning. Clients should be able to see that from your grid before they ever DM. These templates give every transformation the professional frame it deserves — so when someone lands on your profile, it's an instant yes."
6 categories · 10 templates each
- Transformation reveals (×10): before/after split-screen and reveal formats engineered to stop the scroll and drive saves
- Service menu carousels (×10): multi-slide layouts that educate, show pricing, and push the booking decision
- Booking & availability posts (×10): slot announcement formats, last-minute openings, and waitlist CTAs that fill gaps fast
- Client testimonial cards (×10): 5-star review formats designed to build trust with a single scroll
- Story covers (×10): highlights and daily Story covers — transformations, team, booking, tips, and promotions
- Education & tip posts (×10): haircare routine guides, product spotlights, and how-to posts that position you as the local expert
- All formats: Instagram feed 4:5, carousels, and Stories 9:16
- Works on the free Canva plan — no Canva Pro required
60 templates included FREE with every kit purchase.
Get the Kit →
