What's In The Kit

5 products. Zero guesswork.
A full month ready to post.

Most restaurants post inconsistently because they don't have a system — not because they don't have great food. This kit builds that system for you. Ideas, captions, a calendar, hashtags, and templates. Nothing missing, nothing to figure out.

30 Content Ideas for Restaurants
Product 01 of 05

30 Content Ideas

A full month of post ideas built specifically for NZ restaurants and cafés — every idea mapped to a content pillar, a format, and a business goal. No more staring at a blank screen wondering what to post next.

"The hardest part isn't making the content — it's deciding what to make. This solves that entirely. 30 ideas across every format, each one designed to attract, engage, or convert a diner."
All 30 ideas at a glance
Feed
Hero Dish Shot
Feed
Kitchen BTS
Feed
Staff Spotlight
Feed
Seasonal Menu Drop
Feed
What's Fresh Today
Feed
Local Supplier Story
Feed
Customer Favourite
Feed
Event Announcement
Feed
Pre-Service Setup
Feed
5-Star Review Feature
Reel
Plating in 30s
Reel
Chef's Secret Tip
Reel
Morning Market Run
Reel
What Regulars Order
Reel
Table Transformation
Reel
Pour in Slow-Mo
Reel
Day in the Kitchen
Reel
Staff Culture Clip
Reel
Farm to Plate
Reel
This Week's Menu
Carousel
Weekend Brunch Menu
Carousel
5 Must-Try Dishes
Carousel
Our Restaurant Story
Carousel
Meet the Team
Carousel
How We Source
Story
Sweet vs Savoury Poll
Story
Daily Special Reveal
Story
Guess the Dish Quiz
Story
New Menu Countdown
Story
Reservation Reminder
Why these 30 ideas work: Each one is chosen to hit a different objective — attract new diners (discovery content), keep regulars engaged (behind-the-scenes), build trust (social proof), and drive action (event and reservation prompts). The mix of formats means you're feeding the algorithm across Reels, feed, and Stories, not just one placement.
Included in every kit purchase — no separate buy needed. Get the full kit →
Product 02 of 05

Caption Formulas

9 fill-in-the-blank caption frameworks built specifically for hospitality — each one designed to stop the scroll, tell a story, and end with a reason to book a table. No copywriting skills required.

"A stunning food photo with a weak caption is a missed opportunity every single time. These formulas give you the opening hook, the story structure, and the CTA — just add your dish and send."
The 9 frameworks — with examples
  • Curiosity Hook — "We almost didn't put this on the menu. Our chef wasn't sure it would work." Build intrigue around a dish to make people stop and read.
  • Story Opener — "Last Saturday a regular brought her mum in for her 70th birthday. She cried at her first bite." Real moments that make your venue feel human and memorable.
  • Process Reveal — "It takes 48 hours to make this broth. Most people never know that." Show the craft behind the kitchen — it makes the price feel justified.
  • Bold Claim — "You haven't had a flat white until you've had ours." Confident, specific, sparks comments and shares.
  • Question, Statistic, Empathy, Seasonal, and List Preview — all 5 with complete example captions and CTA options
  • Full 3-part caption architecture: Hook → Body (story/proof) → CTA for every formula
  • CTA library included: book a table, DM to reserve, tag a friend, link in bio — mix and rotate
Saves 20+ minutes of blank-page struggling — every single post. Get the full kit →
Caption Formulas for Restaurants
30-Day Posting Plan for Restaurants
Product 03 of 05

30-Day Posting Plan

A complete day-by-day content calendar — every slot mapped to a format, a content pillar, and a purpose. Open it on day one, fill in your specials and events, and follow the plan for a full month of consistent posting.

"Restaurants that post consistently attract 3–5× more profile visits than those that post when they remember. This calendar removes every decision from the equation. You just execute."
The repeatable weekly structure
  • Monday — Feed Post: Menu hero shot. A stunning dish or signature drink to anchor the week visually.
  • Tuesday — Story: Daily special or question poll. Low effort, high engagement — keeps you visible without a full shoot.
  • Wednesday — Reel: Behind the scenes. Kitchen prep, market run, or a supplier story. Builds authenticity.
  • Thursday — Story: Quiz, tip, or sneak peek. Feeds the algorithm and keeps regulars engaged mid-week.
  • Friday — Feed Post: Weekend promo or event announcement. Timing matters — diners plan on Fridays.
  • Saturday — Reel: Atmosphere and culture. Full tables, happy guests, the energy of a busy service. FOMO is real.
  • Sunday — Story: Reservation reminder or weekly wrap. Convert the browsers from the weekend into bookings.
  • Monthly totals locked in: 6–8 Reels · 8 feed posts · daily Stories · 2–3 carousels across the 4 weeks
Your entire first month, planned in under 20 minutes. Get the full kit →
Product 04 of 05

Hashtag Strategy

A three-tier hashtag system purpose-built for NZ hospitality — ready-to-paste sets organised by post type, with rotation rules so the algorithm never treats your posts as spam.

"Using the same 30 hashtags on every post teaches Instagram's algorithm to ignore your content. A tiered rotation with NZ-local tags gives every post a fresh shot at discovery — especially in Auckland and Wellington feeds."
The three-tier system
  • Tier 1 — Broad discovery (500k–2M posts): #foodie #restaurant #foodphotography — 2 per post. Gets you in front of the widest possible food audience.
  • Tier 2 — Niche dining audiences (20k–200k): #nzdining #cafelife #restaurantlife #brunchAuckland — 3–4 per post. Reaches people already interested in hospitality.
  • Tier 3 — Local & cuisine specific (under 20k): your suburb, city, and cuisine type (#aucklandfoodie, #wellingtoncafe, #italianrestaurant) — 2–3 per post. Reaches people in your actual area.
  • 3 pre-built rotation sets so you never copy-paste the same combination back to back — keeps reach high
  • 7–10 hashtags per post — the optimal range for 2025/26 Instagram (more = diminishing returns)
Stop guessing. Start getting found by people nearby who are hungry. Get the full kit →
Hashtag Strategy for Restaurants
60 Canva Templates for Restaurants
Product 05 of 05
Free with every kit — $12 value

60 Canva Templates

60 professionally designed Canva templates across 6 categories — built specifically for NZ restaurants and cafés. Swap in your photos, update the colours to your brand, and post. Takes minutes, looks like you paid an agency.

"Every restaurant we've worked with had amazing food and weak-looking posts. The templates fix that instantly — your content looks like a premium hospitality brand from day one, not a busy owner doing it themselves at 11pm."
6 categories · 10 templates each · 60 total
  • Menu spotlights (×10): Hero dish layouts with room for price, a short description, and your brand colours. Perfect for a new item launch or seasonal change.
  • Behind-the-scenes carousels (×10): Multi-slide formats for kitchen stories, team spotlights, and supplier features — the content that builds real loyalty.
  • Event & special announcements (×10): Weekend promos, limited-time menus, seasonal events, and reservation-only nights. Make people feel like they'll miss out.
  • Review & social proof cards (×10): Turn your 5-star Google and TripAdvisor reviews into shareable posts. The most credible content you can create — and it takes 2 minutes.
  • Story covers (×10): Highlight covers and daily Story designs for your Menu, Team, Events, and Specials — gives your profile a polished, branded look.
  • Atmosphere & lifestyle (×10): Photography frames designed for ambiance, full-house energy, and mood shots — because people book restaurants for the experience, not just the food.
  • All formats: 4:5 feed posts, multi-slide carousels, and 9:16 Stories
  • Works on a free Canva account — no Canva Pro subscription needed
This alone would cost $300–$500 from a designer. Included FREE. Get the full kit →
Best Value

Get everything together.
Save $19.

Restaurant Kit bundle
Complete Restaurant Kit
All 5 products. One instant download. The complete system for showing up on Instagram and attracting more diners, events, and loyal regulars.
  • 30 Content Ideas — 30 post formats across every format $9
  • Caption Formulas — 9 hooks with full structures $9
  • 30-Day Posting Plan — day-by-day calendar $9
  • Hashtag Strategy — tiered sets, ready to copy-paste $7
  • 60 Content Templates — 6 categories, Canva-ready FREE
$27 NZD
$46
SAVE $19
Get the Complete Kit
60 Content Templates ($12 value) included FREE with every kit purchase
How It Works

From purchase to your
first post in under an hour.

No learning curve. No setup hell. Everything is ready to use the moment you download.

01
⚡
Buy & Download Instantly
One payment, immediate access. All 5 products land in your inbox within seconds. No subscriptions, no waitlists, no DM-me-for-the-link.
02
📋
Plan Your First Month
Open the 30-day calendar, review your 30 content ideas, and fill in your specials, events, and dishes. Your entire first month is mapped in one sitting — usually 15–20 minutes.
03
🎨
Brand Your Templates
Open the 60 Canva templates, upload your food photos, and swap in your brand colours and logo. No design skills needed — the layouts are already done. Takes 2–3 minutes per post.
04
📈
Post, Track & Grow
Follow the calendar. Use the caption formulas. Rotate the hashtag sets. After 4–6 weeks of consistent posting you'll see the difference in reach, profile visits, and — most importantly — reservations.
Early Feedback

Restaurant owners are already winning.

★★★★★

"I used to post maybe twice a week with no strategy. Now I'm on every day with a plan. Within six weeks we had people tagging us who'd never been in before — they found us through our Reels."

MT
Marco T.
Café Owner, Wellington
★★★★★

"The caption formulas were a game-changer. I used to spend 20 minutes writing one caption and it still felt flat. Now I use the hook framework and get 3x more saves and comments."

LC
Lily C.
Restaurant Manager, Auckland
★★★★★

"I was skeptical about the templates but they look genuinely premium. Customers started asking if we'd hired a marketing agency. We just used the kit."

BA
Ben A.
Bar & Eatery Owner, Christchurch
FAQ

Common questions.

You get 5 products delivered as an instant download: 30 content ideas across every format (feed, Reels, carousels, Stories), 9 caption hook formulas with fill-in-the-blank structures and example captions, a 30-day day-by-day posting calendar, a three-tier hashtag strategy with 3 ready-to-rotate sets, and 60 Canva templates across 6 categories. Everything you need to post consistently for a full month — starting today.
Yes — and that's what makes it different. The hashtag sets include NZ-specific tags (#nzdining, #aucklandfoodie, #wellingtoneats, and city/suburb-level tags). The content ideas include NZ dining culture references — flat whites, local suppliers, and seasonal NZ events like Matariki. Most overseas template packs ignore this entirely and you end up competing with the whole world instead of your local market.
No — all 60 templates work on a free Canva account. Some Canva elements may have a Pro badge if you want to swap them out, but every template layout and design works on the free plan without any upgrades required.
Most restaurant owners are posting within 60 minutes of downloading. The first 20 minutes goes to planning your month with the calendar and content ideas. The next 30–40 minutes is branding 5–10 Canva templates and writing your first few captions with the formulas. The rest of the month, you just follow the plan.
Yes. The kit works for cafés, restaurants, bars, food trucks, catering businesses, and any hospitality venue that serves food or drinks. The content pillars and caption formulas are designed to flex — a food truck and a fine dining restaurant both use the same storytelling frameworks, just with different details.
This is actually who the kit helps most. Posting without a strategy is just noise. If you're posting but not growing, it's usually one of three things: wrong content mix (too much selling, not enough storytelling), weak captions with no hook or CTA, or inconsistent posting that confuses the algorithm. This kit fixes all three — it gives you the right mix, the right copy structure, and a consistent schedule.
The templates are designed to look good with phone photos — not just professional shots. The caption formulas and content ideas also include plenty of non-photo formats: text-based Reels, carousel slides with copy, and Story interactions. You can build a strong audience even without a professional photographer on retainer.
Due to the instant-download nature of digital products, all sales are final once the files have been accessed. If you have a technical issue accessing your download, contact us immediately at hello@devyagency.co.nz and we'll sort it.
One-Time Purchase

Stop winging it.
Start posting with a system.

Restaurant owners across NZ are using this kit to post consistently, attract new diners, and build a following that actually converts into bookings. Everything you need is in one download — and it works the day you buy it.

$27
$46
NZD · SAVE $19
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NZ-specific content
One-time payment · No subscription · 60 Canva Templates included FREE · Built for NZ hospitality